2NE1’s “I Am the Best” has dominated major online music download sites, while the song’s music video full of intense, experimental images has also attracted much attention. Following 2NE1’s earlier hit songs “Don’t Cry” and “Lonely,” it hit another huge homerun blow after blow.
As a girl group well suggestive of the unique characteristic of YG Entertainment, one of the most giant agencies in Korea, 2NE1 has kept its distinctive allure from other girl groups since its debut. The agency’s experimental decisions went as far as to encourage Sandara Park, known for its adorable appearance, to have the hairstyle of Vegeta, a funny character in the famous comic book Dragon Ball. 2NE1 has never lost their identity, continuing to try a wide variety of unexpected fashion styles and performance strategies for their music activities.
What’s more noticeable is the sophisticated level of their electronic hip-hop music which has been kept abreast of the latest global music trend. The repetitive hook, which has been considered one of the biggest drawbacks in the “idol” songs, has smartly been used in 2NE1’s songs, making them so addictive in a very exquisite manner. Surely, the high capacities of each member should be pointed out as the first contributing factor.
It is said that the image-conceptual options allowed for girl groups have generally been limited only to the two: sexy or adorable appeal. After repeatedly oscillating between the two strategies, fans can be fed up with the hackneyed images. 2NE1, however, has continued to come out with unprecedented themes and styles.
2NE1 will hold their first independent concert in August.
By Choi Na-yeong (nyc@osen.co.kr)
Source: Osen (Original article in Korean)
Photo from Osen
Translated by Geum Jae / Korea.com
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